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| Client: |
Latino
Commission on AIDS and New York Daily News |
| Challenge: |
Provide
a mechanism to maximize community outreach for the Latino Commission
on AIDS and educate the Latino community about HIV risks and
prevention. |
| Action: |
- Brokered
a cause-related partnership between the Latino Commission
on AIDS and the New York Daily News
- Created,
produced and edited AIDS Awareness, a bilingual and biannual
supplement for the New York Daily News with a distribution
of over 400,000
- Organized
a Latino advisory committee to support the publication and
educational efforts
- Coordinated
event tie-ins and promotion
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| Results: |
- Reached
millions of readers with critical HIV/AIDS information
- Generated
advertisements for the supplement through promotional events
- Sponsor
support and advertisements raised funds for the Latino Commission
on AIDS
- New
York Daily News recognized as a leader in the newspaper
industry for health promotion and risk prevention effort
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Back
to "expertise" page
arcos communications
341 west 38th street, 12th fl.
new york, new york 10018
ph: 212.807.1337 fax: 212.807.8857
e-mail: arcos@arcos-ny.com
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