Client: Center Care Health Plan
Challenge: Expand market penetration by 20% within two years for two product lines: Medicaid and Child Health Plus.
Action:
  • Created long-life ad campaign with marketing messages in three languages
  • Advertising vehicles included: bus posters, billboards, bus shelters, as well as print, TV & radio ads
  • Promotions included sponsorships of various ethnic festivals, parades, contests and new facility openings, all joined with radio and print promotion
Results:
  • Inquiries increased nearly 10% in first phase of campaign
  • Met membership goal in second year of campaign by adding over 5,000 new members
  • Overall, membership has increased nearly 50% in three years

Media:
2002 Campaign

 TV ad - Spanish versionRadio ad, Spanish version
Archived Arcos Campaign 2000 TV Ad - Spanish versionTV Ad - English versionRadio Ad, Spanish version

 

Back to "expertise" page

arcos communications
341 west 38th street, 12th fl.
new york, new york 10018
ph: 212.807.1337 fax: 212.807.8857
e-mail: arcos@arcos-ny.com

 


Banner Ad

Bus Shelter Ad