| Client: |
Latino
Commission on AIDS |
| Challenge: |
- Create
a benefit event to raise funds for a small, unknown not-for-profit
organization focused on legislative and public program issues.
- Raise
awareness of the organization and the benefits of its work
|
| Action: |
- Created
concept and branding for annual benefit - Cielo Latino.
- Developed
marketing approach to corporate sponsors Forged strategic
media partnerships to magnify message.
|
| Results: |
Now entering
its eigth year, Cielo Latino has raised nearly $1 million in
profits for the Latino Commission on AIDS and is the leading
Latino AIDS benefit. The event has provided funds for ground-breaking
programs such as a Spanish-language treatment clearinghouse
and the Religious Leadership Project. A media partnership with
the New York Daily News created the bi-annual and bilingual
"AIDS Awareness" magazine, providing crucial educational information
on HIV/AIDS to New York's Latino communities. |
| |
| For more information
on the 2001 Cielo Latino benefit go to www.latinoaids.org/cielo
|
