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1.
United States Latino Market
An emerging opportunity
Fifth
largest Hispanic market in the world
(Projected to be the second largest by 2025
with 58.3 million Hispanics)
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Mexico
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100.4
million
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Spain
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40
million
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Colombia
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30.6
million
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Argentina
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37
million
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U.S.
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35.3
milion Hispanics
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2.
Annual buying power
of $428.3 billion
3.
Hispanic population growth
Growing
six times the rate of non-Hispanics. Will surpass non-Hispanic
African Americans by 2005. Will be 25% of U.S. population
by 2050.
4.
Market expansion
42%
of U.S. births between 1998-2010 will be Hispanic—this
constitutes 12 million additional people.
5.
Top 10 Latino markets
Los
Angeles
New York
Miami-Ft. Lauderdale
Chicago
Houston
San Francisco-San Jose
Dallas-Ft. Worth
San Antonio
Phoenix
McAllen-Brownsville
Source:
2002 U.S. Hispanic Market, Strategy Research Corporation
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