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| Client: |
New
York Organ Donor Network |
| Challenge: |
Create a brochure and collateral
marketing materials to communicate the needs for organ donation to New York's
Latino community and introduce "Dar Vida" (Give Life), a new Latino outreach program. |
| Action: |
- Developed
key messages for the brochure and created original copy
in Spanish.
- Translated
copy to English.
- Researched
and identified illustrator that could create visual imagery
that could relate to broad Latino audience.
- Provided
concept and commissioned original art from artist.
- Designed
brochure, bookmark, poster and table-top display
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| Results: |
The campaign design was
widely accepted and successful in reaching Latino audiences throughout New York.
It was featured in several community events and publications. It has been adopted
by the Coalition on Donation as the national Latino outreach campaign. |
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Back
to "expertise" page
arcos communications
341 west 38th street, 12th fl.
new york, new york 10018
ph: 212.807.1337 fax: 212.807.8857
e-mail: arcos@arcos-ny.com
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